Il Cammino del Parco is a project for the development of local enterprises, with particular reference to the tourist accommodation sector, services, handicrafts and typical products, in the interior of Cilento, Vallo di Diano and Alburni through the enhancement of the territory and on-line technologies and communication. It is therefore a project of visibility of the municipalities as well as promotion and sale of services and products of the Cilento companies through the Internet.
The Way of the Park was born from the needs of companies to network and thus create a new, organic and unitary product that is promoted and sold by Cilento Incoming on the web through a portal, its web-marketing and social media marketing. In a logic of exportability, the project could be a format to be applied in other areas with strong characteristics of homogeneity.
